About Corporate View

Corporate View... The New Course for Business

Turn your classroom into a room with a view of business, with Corporate View. This first-of-its-kind textbook takes a totally new and dynamic approach to business, teaching students how to work effectively in a rapidly changing, interactive business environment.

Corporate View is an easily integrated product that allows students to:

Use the Internet and an Intranet as office tools.

Use modern office technology, including integrated office suite software applications.

Improve technical communications skills.

Work effectively in teams—both in your classroom and with virtual teams.

Corporate View Cover

Table of Contents

How Does It Work?

Corporate View takes students through a virtual work environment where they are asked to assume the role of interns at Corporate View, a multinational corporation consisting of six strategic business units (SBUs). In the first book, The Corporate View Orientation, students will be assigned to work for TeleView, a division specializing in telecommunications. The new interns will enter an extensive orientation program that explores various departments, or mission-critical functions, of the corporation:

Human Resources and Management.

Corporate Communications.

Marketing, Sales, and Customer Support.

Research and Development.

Finance and Accounting.

Legal Services.

Information Technology.

Student interns will also use the company’s Intranet to communicate with other departments, as well as to gather necessary information to complete their work (South-Western provides the Intranet on CD-ROM to schools that do not have Internet access—see Ordering Information).

Discover a New Course for Business

For more information, click on the remaining options or visit us at our Web site at www.swep.com/bused. To order call 1-800-354-9706 or FAX 1-800-487-8488.